Filming Schedule
Storyboard
Casting Myles
Location, Location, Location
Myles' Bathroom
Case Studies
In case video doesn't work :D - http://www.slideshare.net/mocha17/case-studies-5295170
Target Audience
http://www.youtube.com/watch?v=gFBtRbxkCoM
Influences
Picture This (2008)
This was a made for TV original movie premiered on ABC.
It's a chick flick aimed at High School/Secondary School students which is capitalised on by having 'High School Musical's Ashley Tisdale as the star. The genre is communicated effectively in the trailer, which I hope to do. The upbeat music suggests it is a comedy or feel good film. The character stereotypes presented in just the first 10 seconds - the hot boy, juxtaposed with the 'geeky girl' being bullied by the 'mean blonde' are all regular occurrences and chick flicks so this is following the recipe. The voice over reveals the whole plot, which is in keeping with chick flick style, the 'geeky' girl will, by the end of the film overcome the bully and somehow end up with the hot guy. completely unrealistic, and thus perfect ingredients for a chick flick.
True Confessions of a Hollywood Starlet (2008)
Another made for TV chick flick. It's basically the Hannah Montana Movie on a lower budget. The plot is the same and so is the outcome - it all comes out in the end. Again the genre and target audience are similar to what I intend mine to be and the trailer does a good job of depicting what the movie is about.
Like the two trailers above, I want to clearly show the audience the genre of the film. I don't want to dress it up to be something that it's not because there's nothing more disappointing than being mislead by a trailer and thus disappointed with the film. I want the viewers to know everything they need to know to make an informed decision about whether or not they want to watch the film. However, unlike these trailers I don't want to give away the whole story. In the case of both the trailers, the are hardly teasers as they reveal the whole plot. Kernan acknowledges in her thorough study of American Film trailers that they must achieve two specific aims to be successful trailers: '"withhold the fullness of the cinema event" while achieving a "sense of heightened presence." as to combat the 'repeated accusation that film trailers give away all the funny bits or give away the story. Having watched both movies there is not much more too them than what is presented in their respective trailers. As such I want to keep an element of mystery about the actual happenings of the film whilst still clearly presenting the genre.
Structure
In an attempt to do what I described above the trailer below inspired me.
The Divide (2011)
This teaser for upcoming apocalyptic movie is a lot similar to Inception's, with practically identical score, titles and editing. It gives the concept of the film - Surviving the end of the world with a bunch of strangers - but it doesn't give away the whole film. In general terms you know what things are bound to happen as from watching over similar 'end of the world films' but this trailer doesn't disclose anything specific.
What I really like about the structure of the trailer is that all of the footage from the film is really just one scene, separated by titles - depicting all crowd trying to get out of a building, realising they can't and then trying to find the next best option. This I found really interesting as it was almost like having a little sneak peek of the film, as opposed it being sold to you, by showing you all the best bits. This is why I'd like to structure my teaser around this approach. Introducing the viewer to the protagonist, presenting the concept and showing a bit of what she can do, instead of amalgamating all the best parts of the film together.
Buried (2010)
Upcoming thriller starring Ryan Reynolds is a perfect example of what I would like my teaser to be like.
'Paul Conroy has a mobile phone'
Micro Aspects
Ramona and Beezus (2011)
This is a cinematic trailer, but I included it as this film has been a huge inspiration for me in terms of my own project.
I like this trailer because of the tone and fun atmosphere that is created in it from the shots, mise-en-scene and soundtrack. I would like to achieve this essence in my trailer. In practically every shot of the trailer the sun is shining, which creates this lovely feeling of a happy perfect world where the sun always shines, hopefully the sun will be shining on the day I film so I'll already be half way there to creating that bright happy atmosphere.
Dressing my protagonist brightly should also contribute to the atmosphere and tone of the trailer, like in this. Everything will seem more 'chick flick' ish and happy if she was wearing pink as opposed to if she was wearing black.
The music choice for the trailer will be very important to creating this atmosphere as there won't be much dialogue in the teaser. I've found most chick flick trailers feature several different songs, rather than a specifically composed score as in Inception's case.
Mean Girls
This teaser for the film is similar to that of 'Cemetery Junction'. My main interests in this teaser is the girls' costume, their clothing reveals a lot about the characters. Their figure hugging brightly coloured clothing, makeup and perfectly coiffed hair stereotypically suggests that they are all very obsessed with their appearance, boys and not much else. Although I want to dress my character in bright clothing and make her appear feminine I don't want to portray this kind of character as that's is not who she is. She's girly, and likes to look nice but she's not obsessed with how she looks or vain - so I'll have to think carefully about costume to accurately depict her personality.
So far, these are my influences for my teaser. They've given me a lot to think about, as far as styling my protagonist goes, that I hadn't thought about before. I had a few ideas about how I wanted to set out my teaser, but after seeing the teaser for 'The Divide' and looking at all the others I am definate about how I want to do it.
Creating Myles
It was a split decision, but one I think is quite fitting for my protagonist and the film. Traditionally 'Miles' is a boys name, but I decided replacing the 'i' with a 'y' made it feminine!
Additonally I noticed quite a few Disney protagonists have short/unisex names.
Mitchie Torrez - Camp Rock
Alex Russo - Wizards of Waverley Place
Sonny Munroe - Sonny With a Chance
Casey Carlyle - Ice Princess
and so...
Myles Brown - Spinning Time was born!
"Spinning Time"
Release: Summer 2010
Genre: Teen Chick Flick
Target Audience: Teenage girls aged approximately 11-19
Plotline: A girl finds she can control time using her late grandfather's pocket watch but trouble and mad antics ensue when it falls into the wrong hands.
Character(s): Female protagonist - Myles Brown
Decisions, Desicions...
link if video doesn't work - http://www.youtube.com/watch?v=g4rZWR6eXTE
Initial Ideas
My Raw Idea is: The possibility of being able to contol time, and the implications that will surely follow. This is not a very original idea for a film and has been done before, but hopefully, I think I will be able to make a trailer featuring some really 'wow' shots revolving around this concept.
Having this idea there were two routes to go with. Below are prezis featuring my two different action plans. After summing up the advantages and disadvantages of both I will make a decision on which to proceed with. :)
The Disney Route
What Is A Teaser Trailer?
Inception
Released: July 2010
Directed by: Christopher Nolan
The font used for the titles, keeps with the theme of the film and looks like buildings – being square, with sharp edges and metallic grey. The harsh and minimalistic typeface sets a tone of professionalism and hence puts a weight and importance behind the few statements it displays. The font is as dramatic as the music and commands to be looked at.
This teaser trailer does exactly what it says on the tin, teases and entices the audience. It does so expertly, by keeping the audience on a strictly need to know basis. All of the footage of the film actually featured in the trailer, when isolated don’t have any real significance or give any of the film away, however, the footage shows enough to pique an audiences interest e.g. the two men fighting in a seemingly anti-gravity hotel corridor. The commanding titles punch in with the tempo of the music and boasts to the audience all they need to know:
‘From Christopher Nolan’ a name attached to several successful blockbusters such as Batman Begins, The Dark Knight and in time, Inception.
‘The Director of The Dark Knight’ reinforcing the gravity of the name Christopher Nolan. But also showing this film is on the same scale as something as huge as The Dark Knight.
‘Leonardo DiCaprio’ a name synonymous with huge monumental movies like Titanic, Romeo and Juliet and The Departed.
I really like this trailer and it's my favourite of the bunch. I saw the film before this trailer, but I can say with certainty if I had seen this teaser first it would've only made me get to the cinema to see it quicker!
Released: Ricky Gervais and Stephen Merchant
Directed by: April 2010
It is a medium shot depicting the three figures on a white backdrop. There is no music whilst the dialogue is happening causing conversation to be the main focus of the audience's attention. The simple smart black costume of the actors against the white background also contributes to making the conversation the most interesting thing going on as the eye is not distracted by any visuals. The dialogue is quite humorous and consist of Gervais' signature dry humour suggesting that said film 'Cemetery Junction' will be a comedy, and that is played on by having Ralph Fiennes as a star "as he's not known for his sense of humour" and mainly stars in serious films, such as Schindler's List.
The titles are very simple and in no way as innovative as Inception's, though the stark contrast between the black font and white backdrop commands the same attention.
I do like this trailer as it different to the typical teaser. However, as I am not partically a fan of Ricky Gervais, Stephen Merchant or Ralph Fiennes it did not inspire me in any shape whatsoever to look do research into the film, or to go and see it. Now, if it had been the same trailer but with Micheal McIntyre, Russel Howard and Mark Ruffalo, then it would've been a completely different kettle of fish, and I would have been eager to see it! The trailer is similiar in style to the Toy Story 3 Teaser trailer.
Toy Story 3
Released: June 2010
Eternal Sunshine of the Spotless Mind
Released: March 2004
Directed by: Michael Gondry
The trailer begins with an advertisement of the fictional science lab 'Lacuna' which is featured in the actual film. In this a doctor explains the concepts of a new treatment that allows you to forget bad memories - which is the concept of what happens in the film.
From here footage from the film is introduced depicting notable stars such as Jim Carrey and Kate Winslet doing a range of seemingly crazy things and having a good time to manically happy music. The musical sound track coming to an abrupt end with Jim Carrey shouting I don't want to do this anymore' highlighting the problem with this 'Lacuna treatment'.
What I like about this trailer is that it teases you in a less obvious way. It doesn't hide everything from the audience, e.g. Inception, Cemetary Junction. It presents the concept of the film - the possibility of being able to erase bad memories - and then presents the audience with the implication of it all - being trapped in this world of good memories, and wanting to get out - leaving the film to fill in all the blanks.
Paranormal Activity
Released: October 2009
Directed by: Oren Peli
The choice selection of the scary footage of the film, followed by shots of the audiences reaction increases the horror of the trailer. This paired with there being no notable actors in the film enforces the idea that the audience are witnessing a legit home movie. It was a real couple and a real haunting.
The musical score is very similar to that of Inception, with its atmospheric building up as the trailer progresses before returning to its initial state. The ordinary household sounds such as, floorboards creaking and door slamming, are maximised in volume and played persistently which is really effective.
I think a really effective element of the trailer is that it challenges the audience to see the film, The trailer already puts you in the position of the audience seeing the film, shows you some select footage, and the proceeds to to challenge you to 'see it for yourself' after stating it's the scariest film of all time.
The cutting-edge approach gives the impression that the film could actually live up to it's claim of being 'scariest film of all time.' according to bloody-disgusting.com
Bring scared of all horror films, and anything resembling one, seeing this trailer would've definately dettered me from ever watching this film. Which basically means it was a successful horror film trailer. However, after watching the film on a bet I wasn't scared...and I'm scared of everything! On that note I think that several movie goers would've been dissapointed with the film as it most definately did not live up to it's claim of being the scariest film of all time.'
Live Free or Die Hard
Released: Len Wiseman
Directed by: June 2007
No plot or storyline is exposed during the trailer, unlike with 'Eternal Sunshine of the Spotless Mind' and as such a viewer not familiar with the Die Hard series won't know what the film is about. However, those familiar with it can just expect more of the same, and would be pretty accurate in assuming so.
Ending with a humorous line from Justin Long's character, who is a newbie to the film to Bruce Willis "Have you done this before?"
Notable stars e.g. Bruce Willis and Justin Long having large fan bases will attract and guarantee a good audience attendance.
Click to enlarge :D ...